KloutAgent
The challenge
Creator representation is crowded with agencies that put themselves at the center of every deal. KloutAgent connects creators directly with brands and removes the middleman from negotiations. The brief was to propose a visual identity that feels like infrastructure, not an agency. Serious, composed, and premium, without the loud brightness most tech platforms default to. The goal was a direction that signals authority and control while staying deliberately restrained.
The work
I built the proposed direction around restraint. Heavy black and negative space create focus and signal control, so nothing feels crowded or loud. Red is used selectively as activation rather than decoration, representing the moment the system turns on, anchored by an oxblood tone that reads deeper and more mature than a typical tech red. A subtle glass fractal effect runs across the visuals to represent controlled visibility, the idea that information is structured, filtered, and surfaced with precision rather than dumped all at once. The concept spans brand identity, color system, web design, and campaign imagery, all tied to one strategic idea: Invisible Authority, representation without the agent.
The result
A proposed direction that doesn't look like an agency website. It feels like infrastructure. The concept gives KloutAgent a composed, confident presence that stands apart from attention-driven competitors, with a visual language designed to scale across product, web, and campaign work from a single strategic foundation.
Services
Art Direction
Branding
Year
2026
