Carbonfact
The challenge
Fashion and footwear account for 5–10% of global emissions, but sustainability teams inside apparel brands are stuck drowning in data — ERPs, PLMs, supplier spreadsheets, none of which talk to each other. Most carbon-accounting tools in the market are either generic consultancies dressed as software, or technical products that feel impenetrable to the people who actually need to use them. Carbonfact needed a brand that could signal serious industry expertise without slipping into the preachy, grey-green aesthetic the sustainability category is known for.
The work
I built an identity that takes the product's promise literally: turn chaos into clarity. The visual system is calm, structured, and editorial — generous whitespace, confident typography, and a restrained palette that reads credible rather than performative. The tone is expert but human, matching how Carbonfact positions itself: not another dashboard, but an extension of your sustainability team. Across marketing, product, and reporting deliverables, the brand holds the same discipline so that a supplier audit, a customer-facing LCA, and a sales deck all feel like they come from the same place.
The result
A brand that earns trust from the people carrying the regulatory weight — sustainability leads at brands like On, Ganni, Allbirds, and The North Face — while still feeling approachable enough that their wider teams want to engage with it. Carbonfact now looks exactly like what it is: the industry-specialised, no-drama platform that takes fashion's carbon problem seriously.
