Self Inspection
The challenge
Vehicle inspections are often slow, inconsistent, and expensive, relying on fragmented processes that leave room for errors and disputes. Self Inspection needed a clear and credible brand experience that could communicate the value of its AI-powered platform to dealerships, rental companies, lenders, and fleet operators, while supporting a fast-growing business across an increasing number of channels.
The work
I led the creative direction across nearly every brand touchpoint, managing a small multidisciplinary team of designers, developers, and motion designers. My work covered website design, brand development and guidelines, product storytelling, explainer videos, campaigns, marketing materials, presentations, social content, and event collateral. I built a consistent visual system that made a complex technical product feel clear, trustworthy, and easy to understand.
The result
The result is a cohesive and scalable brand experience that presents Self Inspection as a confident technology leader in the automotive industry. The new creative system brought consistency across digital, motion, marketing, and physical touchpoints, giving the internal team a stronger foundation for product launches, sales, partnerships, events, and continued growth.
Services
Web Design
Branding
Art Direction
Client
Self Inspection
Year
2026
