NIKE PLAY LOUD
The challenge
Create one bold campaign language across three different sports without losing the energy and character of each one.
The work
I developed a visual system combining extreme low-angle sports photography, expressive athletes and oversized candy-gloss typography. Basketball, football and tennis each received a distinct composition while sharing the same color, material and art-direction language.
The result
A cohesive three-part campaign designed to scale across posters, outdoor advertising and social media.
Services
Art Direction
3D
Client
Nike - Self-Initiated Concept
Year
2026
Creative Direction, Art Direction, Campaign Concept, AI Image Direction, Typography, Retouching and Design - Denis Dimitrov
