Beosound A1. A Piece of Art on Every Adventure
The challenge
B&O sells the A1 like jewellery: studio light, clean surfaces, calm. But the speaker is waterproof, dustproof and survives a drop. It’s built for the outdoors, and the ads never take it there.
The work
I took it into the toughest places art has painted. Ulysses fights the sea. Icarus falls from the sky. A charioteer races through the dust. Each painting tests one feature, and the A1 rides along through all of it.
The result
Three posters, one line. The adventure changes and the sound stays. Soaked. Dropped. Dusted. Still singing.
Services
Art Direction
Client
Bang & Olufsen (self-initiated concept)
Year
2026
Concept, art direction and design: Denis Dimitrov
